Social media & content strategy template
Your social media strategy, visualised.
Get presentation-ready with my 24-page Social Media and Content Strategy deck. The perfect partner to your Content Strategy & Planner, this comprehensive template helps you to craft and communicate your strategy.
Built using an industry-proven content strategy framework, this tool is made especially for social media managers, strategists and freelancers who need to demonstrate their rationale while elevating their presentation collateral.
With the design and structure taken care of, quickly complete your own version by following the detailed guidance and tweaking the already-formulated copy.
Take a look at the inclusions below.
Fully customisable
- Built in Canva
- Personalise the branding, palette & fonts
- Change assets
- Complete the copy inputs left for you
- Tweak the 2 x Instagram feed graphics to recreate your brand
Brand goals
Set the tone for the strategy by outlining the brand objectives and content goal that will lead the strategic approach.
Target audience demographics & insights
Delve into the demographics and insights of your ideal customer profile on social media; understanding their defining behaviours, needs and challenges to tailor content that resonates.
Portfolio performance analysis
Analyse your channels’ current performance, status quo, areas of improvement and top content to set the foundation for the strategic change required.
Content strategy rationale & process
Take my full-funnel strategic blueprint to outline how you’ve gone from brand objectives to a comprehensive social media plan.
Content themes, concepts & topics
Present the research-backed themes and topics that will inspire the content concepts you’ll execute on each channel. Visual examples will bring your plan to life.
Channels KPIs, posting schedule & next steps
Build on the industry benchmarks provided to set measurable targets for your strategy, then outline the posting schedule and delivery timeline that will get everything moving.
Lifetime access
When you purchase this digital accessory, you'll receive lifetime access to any ongoing updates - no monthly fees or additional charges.
